#29: Gender Differences in Public Relations


Amelia Reigstad is a public relations practitioner and newly-minted faculty member at the University of Minnesota.

She developed Crosspoint Communications, a full service consultancy agency from a grassroots level in 2007 and taught a variety of public relations and communications courses at Kwantlen Polytechnic University, the University of Victoria, and the British Columbia Institute of Technology.

Amelia is currently completing her Ph.D in media and communications and recently published her initial findings of a study that explores gender differences in the public relations industry. We dedicated most of our conversation to the key learnings of this fascinating study.  


Some Topics discussed:

  • Her transition from the PR world to academia
  • Running her own consultancy business

  • Differences in communication styles of men & women

  • The concept of Performativity

  • Gender vs. personality

  • Negative stereotypes of a PR practitioners

  • Work-life balance for mothers

  • A table of diverse minds

  • Competition among female colleagues

Amelia's Favorites in the Twin Cities

Favorite Meal Under $15:

Favorite Public Space:

Favorite Annual Event:

How would you describe the Twin Cities?

  • I would describe the Twin Cities as culturally sound in wide variety of ways. I couldn’t have chosen a better place to move to outside of Canada.”

State of the Union Message

  • “I really feel the US has a lot to learn in regards to how other countries do things. "